Turn Your Salespeople Into 10/10 Experience Architects.
"Building the Irresistible Offer" is a live, in-person training session that transforms car salespeople into confident, customer-obsessed professionals. No pressure tactics. No gimmicks. Just authentic selling through powerful experiences that close themselves.
This Training Is for Dealerships and Groups Who:
✅ Want to elevate the customer experience without adding pressure
✅ Are tired of salespeople relying on charisma or closing gimmicks
✅ Believe great selling starts with emotion, trust, and story
✅ Want to build a high-integrity sales culture that converts
✅ Know their sales floor is capable of more but need structure and belief to unlock it
✅ Want a professional, repeat/referral-based sales culture built for long-term growth
Building the Irresistible Offer – Live, In-Store Sales Training
This high-energy, 4-hour training session helps your team build the kind of experience that makes buying feel effortless. It’s not sales tricks. It’s sales mastery driven by emotional connection, story, certainty, and confidence. This is tactical, identity-based sales transformation, delivered with Tom’s raw energy and deep industry experience.
What Your Sales Team Will Master:
The 10/10 Identity Shift
Reps stop “trying to sell” and start building trust, belief, and emotional buy-in. Learn how to become the person customers want to say yes to.
Greeting & The Emotional Hook
Ditch flat intros and create safety from the first line. Build trust and lower defenses with words that land.
Needs Analysis That Pulls Emotion
Go deeper. Learn to ask questions that unlock emotion, context, and personal vision. Sell to the real reason they walked in.
The Movie Trailer Walkaround
Don’t just show the car. Show their future in it. Reps will learn how to present with storytelling, sensory connection, and personal tie-ins.
Test Drive Mastery
Turn the demo into belief. Learn how to emotionally prime the test drive and hold space for future pacing.
Before the Numbers: Stack Wins
Train your reps to reinforce the value before numbers hit the table. Create momentum and shift the energy with emotional recap.
Presenting Numbers with Calm Confidence
Eliminate the nerves. Teach reps how to present numbers with clarity, posture, and alignment to what matters most.
The Soft Close
No pressure. No tactics. Just alignment, safety, and permission-based progression.
Creating FOMO Without Force
Build natural momentum through stories, real examples, and emotional positioning. Urgency without manipulation.
Mindset → Action = Confidence
Reps will learn how confidence is built—not born. Hard truths, motivational fire, and real-world tactics to get them moving.
Belief + Behavior = Breakthroughs
Your sales team will leave with a new story about what’s possible—50 cars isn’t a fantasy, it’s a blueprint.
The Post-Sale Plan
Teach reps to build a repeat/referral empire by staying visible, valuable, and loyal long after the deal.
A Powerful Training Experience Delivered Right to Your Store.
You book the live training day (3.5–4 hours in-store)
Tom delivers the full experience: teaching, coaching, and firing up your team
Salespeople walk away with real tools, powerful stories, and a new way to approach the sale
Leaders get a stronger, more emotionally connected team who can sell the right way on repeat
